Global Furniture Group’s Toronto HQ Showcases Sleek Vignettes

Global Furniture Group produces affordable office chairs, desks, case goods, systems furniture, storage, and more.


Saul Feldberg founded with a singular purpose: to build an office chair anyone could afford. Half a century later, the scope has broadened—desks, case goods, systems furniture, storage—yet 100,000 chairs still ship every week. Two years ago, Feldberg handed the reins to his son Joel, who promptly embarked on updating the brand’s identity.
 

The company ships out 100,000 chairs every week.


The evolution culminates in a new 40,000-square-foot, two-level showroom at the company’s Toronto headquarters. configured the lower floor to demystify Global’s vast assortment through tightly edited vignettes, while the upper floor’s prototypical work spaces suggest the goods in context. Woven into the floor plan are lounges, including one bordered by a sweeping wall of walnut, encouraging customers to stop and digest what they’ve seen. Because after 50 years, there’s a lot to contemplate.


> See more from the March 2017 issue of Docservis
 

A lounge at Global Furniture Group's Johnson Chou-designed Toronto headquarters is bordered by a sweeping wall of walnut.
TRENDING ON TWITTER
about 17 minutes ago
about 32 minutes ago
about an hour ago

AROUND THE WEB

www.chemtest.com.ua/laboratornaya_farforovaya_posuda

https://gas-energy.com.ua

www.kompozit.ua
Email
Pin