Xinú by Cadena+Asoc. Concept Design and Esrawe Studio: 2017 Best of Year Winner for Environmental Branding/Graphics

In his teens, budding architect Ignacio Cadena handled the branding for firms run by his father’s friends. The younger Cadena later founded , producing retail concepts and branding for such fashion labels as and . When he launched a with his frequent collaborator, , and another partner, Verónica Peña, they named it after an indigenous word for nose. (That’s pronounced “she-new.”)

Xinú by Cadena+Asoc. Concept Design and Esrawe Studio in Mexico City. Photography by Jaime Navarro.

“It’s like our son, because it needs a lot of care,” Cadena says, laughing. To hold each of the four unisex scents, formulated using New World botanicals, he designed a gorgeous clear glass vessel set on top of a totemlike stack of half-spheres in a sustainably sourced local hardwood. He hopes that customers will reuse the empty vessels, perhaps as bud vases.

Xinú by Cadena+Asoc. Concept Design and Esrawe Studio in Mexico City. Photography by Jaime Navarro.

He calls the a secret garden, since shoppers must buzz a downstairs doorbell, then climb a darkened staircase to visit the sun-splashed top level. Overlooking a roof terrace fragrant with plants, the 1,700-square-foot shop was also designed with Esrawe. Cadena himself curates and arranges the huge display table that Esrawe refers to as “naturalist.” It’s
a singular combination of evolving inspirations, from illustrated books to glass blobs and fresh flower spikes.

Project Team: : Berenice Hernández; Luis Medellín; Ricardo Bideau; Alejandro Peña; Alberto Yapor; Alejandro Flores; Hugo Ozuna. : Manuel Bañó; David Flores; Solana Lorenzo.

Xinú by Cadena+Asoc. Concept Design and Esrawe Studio in Mexico City. Photography by Jaime Navarro.
Xinú by Cadena+Asoc. Concept Design and Esrawe Studio in Mexico City. Photography by Jaime Navarro.
Xinú by Cadena+Asoc. Concept Design and Esrawe Studio in Mexico City. Photography by Jaime Navarro.
Xinú by Cadena+Asoc. Concept Design and Esrawe Studio in Mexico City. Photography by Jaime Navarro.

> See more from the December 2017 issue of Docservis

> See all 2017 Best of Year winners and honorees

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