Ever-changing dynamics in the retail sector have challenged department stores in particular to differentiate, even cross pollinate. That phenomenon gains steam this month as pins its hopes on the home through an alliance with , the Boho-chic offshoot of .
Beginning March 19, more than 200 items culled from the Anthropologie Home collection will launch at 15 select Nordstrom stores, including the retailer’s , with categories such as tabletop, bedding, decorative hardware, and accessories. The items will also be available on .
“Home is a category we continue to evolve,” says , executive vice president and general merchandise manager at Nordstrom. “Being Anthropologie’s partner will allow us to introduce dynamic home product with a regular cadence.”
The eclectic range includes designs by artists from across the world, working in a variety of mediums and styles, including North Carolina ceramist Lindsay Emery, founder of , and Britain’s , a former knitwear designer now producing whimsical tabletop.