Color has been a critical component of the brand for generations. Now on the cusp of its 100th anniversary, the Greenville, Ohio-based appliance giant joins such palette pros as , , and by announcing its inaugural color of the year: Bird of Paradise.
“It’s an exotic getaway in a color,” says , senior manager, Color, Finish & Material Studio, Global Consumer Design at parent company . “The vibrant coral hue is uplifting, fresh with just a touch of nostalgia, and pairs beautifully with the deep, lush greens we are seeing in interior design.”
The official launch of the finish is planned for this month’s in Chicago, where it will appear across a range of countertop appliances, including the iconic of tilt-head stand mixers.