KitchenAid Goes Tropical With First Color of the Year

Color has been a critical component of the brand for generations. Now on the cusp of its 100th anniversary, the Greenville, Ohio-based appliance giant joins such palette pros as , , and  by announcing its inaugural color of the year: Bird of Paradise.

KitchenAid's Artisan 5-quart tilt-head stand mixer is among appliances sporting Bird of Paradise, the manufacturer's Color of the Year, during the International Home and Housewares Show in Chicago. Photography courtesy of KitchenAid.

“It’s an exotic getaway in a color,” says , senior manager, Color, Finish & Material Studio, Global Consumer Design at parent company . “The vibrant coral hue is uplifting, fresh with just a touch of nostalgia, and pairs beautifully with the deep, lush greens we are seeing in interior design.”

The official launch of the finish is planned for this month’s  in Chicago, where it will appear across a range of countertop appliances, including the iconic  of tilt-head stand mixers.

KitchenAid's 5-speed Ultra Power hand mixer in Bird of Paradise. Photography courtesy of KitchenAid.
KitchenAid's 5-speed Diamond blender in Bird of Paradise. Photography courtesy of KitchenAid.
KitchenAid's 3.5 cup Mini food processor in Bird of Paradise. Photography courtesy of KitchenAid.

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