NY NOW Aims to Become Leading Event for Independent Retailers

's summer edition kicks off on August 12, and return visitors can expect to see a new direction emerging for the home, lifestyle, and gift fair. With ICFF director Kevin O’Keefe at the helm, NY NOW is positioning itself as the leading event for independent retailers.

“Retail buying is becoming something very different," O’Keefe says. "Millennials and generation Y & Zers seek unique experiences and inspiration where they shop—or they won’t shop there. They make purchases as an expression of their individuality.” 

The fair welcomes new world-class design exhibitors, including , , , and , who reflect the organization's desire to elevate the attendee experience. More changes are on deck for the winter edition, taking place February 3-5, 2019.

runs from August 12-15 at the Jacob K. Javits Center in NYC.