A belief that interior design is properly a continuation of the architectural process has informed the work of William L. Pulgram and his Atlanta-based firm, , which he founded in 1963. Under his leadership, the firm's work has been widely acclaimed, especially for its development of corporate environments (for clients such as Southern Bell, Coca-Cola and Black & Decker) that respond to the needs of the people who work there, as well as to their increasingly automated working tools. Research into automation of the workplace led Mr. Pulgram to co-author a successful book, Designing the Automated Office, which was published in 1984 by the Whitney Library of Design, won the Designer's Book Club Book of the Month Award and was later translated into Japanese. Mr. Pulgram, who is chairman emeritus of ASD, consults internationally on architecture and facilities planning, with special emphasis on the effects of the information-based society.
Born in Vienna, Mr. Pulgram graduated from Georgia Institute of Technology with a Bachelor of Architecture degree and then went to the Ecole des Beaux Arts, where he won first prize for design. He is a Fellow of the American Institute of Architects, and in 1975 was the first chairman of the AIA's pioneering Interiors Committee.