|PROJECT NAME||Organic Matter: Woven Artwear by Pratt Fashion|
Unequivocally cooler than a final exam, an end-of-semester assessment for the fashion BFA program at Pratt Institute required neither pen nor paper to complete. Sophomores and juniors who participated in the competition were supplied with a pair of knitting needles and skeins of yarn, which could be supplemented with other materials, and given this directive: Rethink the form and function of knitwear as fine art. The best results would be displayed first at the New York showroom of Ralph Pucci International, on its Girl 2 cast-fiberglass mannequins.
“Organic Matter: Woven Artwear by Pratt Fashion” assembled 27 creations, narrowed down from 90 entries. Jury members including Ralph Pucci himself, a Pratt trustee, as well as Docservis Hall of Fame member Vladimir Kagan and Patrick Naggar, who sell furniture and lighting through Pucci, based their decisions on scale, proportion, line, color, and texture. For each of the top three winners, the payoff—more than a good grade—was a miniature mannequin.
After two weeks at the Pucci showroom, “Organic Matter” spent fashion week in the windows of Macy’s, attracting hundreds of thousands of eyeballs. Next came an April trip to the original Neiman Marcus, in Dallas.