Design curators Trevyn and Julian McGowan will look back on 2014 not only as the year Cape Town was World Design Capital, but as the year their business went into orbit.
Since 2008, they have been establishing as the go-to for collectable South African design at all the right international design fairs – Design Dubai, Design Maimi/Basel, London Design Fair and more. In 2014, they invited everyone they had met at these fairs to participate in South Africa’s first international design fair, .
They established SG after noticing that the South African design industry needed a stimulus to create more work at the very top end. Their insight was based on their work through , through which they work as buyers and suppliers in small-scale South African design and craft for international department stores such as Anthropologie, the Conran Shops and, even, the White House.
Docservis: 2014 was a huge year for Cape Town design and for your business ventures. What is the most significant thing to come out of it?
Trevyn McGowan: A focus on the incredible design work that is coming out of Cape Town. Interest in African design is at an all-time high and the World Design Capital validated this fascination in the continent. For us, to have held the inaugural Guild Design Fair during the historical year, means that we can now, with our second edition, build on this legacy. We also opened our first physical Southern Guild Gallery in Woodstock at the end of the year, which indicates that Cape Town is ready for more design exhibitions. In addition, Watershed at the V&A Waterfront is a great new retail concept that we curated, where visitors can purchase the best local craft and design in one space.
ID: What is the importance of the role of curator in design?
TM: I find that my role as curator allows me to showcase the best that South Africa has to offer. I love this role because it means I’m able to share my passion for craft and design in this country. In fact, as programme coordinators of , we’re tasked with linking designers across the continent in order to raise the standard of design and assist in providing platforms for these designers internationally. The most important aspect of curation is that we’re able to provide opportunities to designers who might not otherwise have had them without our support.
ID: How did the Watershed come to be?
TM: The Watershed was a vision by the V&A Waterfront, the most-visited destination in Africa. Being housed in a revamped shed alongside the dry dock, it’s now seen as a ‘Watershed’ moment for craft and design in this country as for the first time some of the country’s top designs can be found under one roof, while many other designers are for the first time going from weekend markets and once-a-year affairs to 365 days a year of retail and staffing.
ID: How will a physical gallery for Southern Guild affect the initiative?
TM: Having a gallery of our own means that we’re now able to exhibit design work in South Africa throughout the year. Before, we used to have to exhibit in other people’s galleries for limited periods of time, and have always shown at international design fairs such as Design Miami and Design Days Dubai. We’re excited about the opportunities that having our own gallery presents us with.
ID: You typically travel to and exhibit at international shows around the world, but Guild saw the world come to us. What have been some of the effects of that?
TM: Guild was our inaugural design fair, and besides the great reviews it gained from the press and public, it's the actual exhibitors who have been our best ambassadors. The Los Angeles-based Haas Brothers were here exhibiting with their New York gallery R & Company. During their time here they were part of an exhibitors’ off-site programme we arranged that had them visiting different local designers, among them and , who they have now worked with to create their next body of work for Guild 2015, called ‘Afreaks’. This came about from them witnessing first-hand the incredible talent present in Cape Town. We also have Beirut-based designers, Mary-Lynn and Carlo Massoud, coming to work with , one of our Southern Guild ceramicists. Collaboration has really become a keyword for Guild.
ID: What will your focus be for the year ahead?
TM: We’ll be exhibiting at Design Days Dubai and Design Miami again, and are looking forward to the second chapter of Design Network Africa as it runs into it’s next two-year phase with some new designers from east and west Africa. And, of course, we’re looking forward to cementing ourselves as a gallery in Woodstock’s energetic community of creatives.