Equinox Opens Second Brooklyn Location by Inc Architecture & Design in Williamsburg

PROJECT NAME Equinox Gym
LOCATION Brooklyn
FIRM
SQ. FT. 22,000 SQF

In serious expansion mode, Equinox launched a hospitality division and opened 10 more gyms in the past year—a pair of them completed by Inc Architecture & Design for locations in Brooklyn, New York. Already working on a branch in the Dumbo neigh­borhood, Inc was tapped for one in the heart of hipster Williamsburg. “Doing both proj­ects at the same time was an interesting juxtaposition,” partner and managing and creative director Adam Rolston says.


> Project Resources


Though the neighborhoods share a manu­facturing past and a present dominated by the creative class, Dumbo has a commercial thrust, while much of Williamsburg skews residential—and younger. The two gyms’ design reflects those subtle differences. At the 22,000-­square­-foot Williamsburg space, the aesthetic tips more hard­-edged and masculine, with plenty of hot­-rolled steel and plain white walls. Pipes are painted fire­ engine red to become a feature in their own right. “Equinox invests more in design than most gyms do, but the budget is still not ex­travagant. You have to get creative,” Rolston continues. Inexpensive pendant fixtures’ black­-painted cylinders seem to punch down­ ward from the ceiling above the strength, stretching, and cardio areas.


Since the two branches opened, a major difference has been the ebb and flow of occupancy. Dumbo experiences rush hours before 9:00 AM and after 5:00 PM. Williams­burg, home to the gig economy, enjoys a slow burn all day long.


> See the project's resources here


> See more from the February 2017 issue of Docservis

TRENDING ON TWITTER
about an hour ago
about an hour ago
about an hour ago

AROUND THE WEB

также читайте mitsubishi.niko.ua

http://mitsubishi.niko.ua

матрас пружинный
Email
Pin