The LAB at Rockwell Group Builds a Future for Hilton
February 22, 2018
By Jesse Dorris
Hilton Innovation Gallery
Enough with thinking outside the box: it’s time to build boxes for thinking. That’s the thought behind the LAB at Rockwell Group’s Hilton Innovation Gallery, a 4,200-square-foot showcase for hospitality design in McLean, Virginia.
Almost every inch of the gallery is both modular and wired, such as the entrance area’s LED screen, which hides behind a wood veneer wall.
A show kitchen offers an island made of quartzite with integrated induction heating, while a product showcase area includes five glass screens within custom millwork, with a “command booth” in the back to control them. Nearby, the VR Experience space, built to the size and scale of a Hilton guest room, includes a mobile 25-foot-long projection screen of backlit woven mesh.
The most innovative feature of all is the Darkroom. “Many of the materials our team discovered were in an R&D phase,” says Rockwell Group LAB studio leader Melissa Hoffman, “So while they were innovative, they were not ready to be installed safely in the space.” The answer? The Darkroom, an infinitely adaptable space for presenting the latest materials, with framed sample showcases revealing future plans.