Uber EMEA’s Amsterdam Office Embodies the Tech Brand’s Global Ethos

PROJECT NAME Uber EMEA
LOCATION Amsterdam
FIRMS ,
SQ. FT. 86,000 SQF

Officially, this is a first-time collaboration between and Assembly/CannonDesign. But principal Liz Guerrero’s connection with the global ride-sharing company, which, at current count, serves people in 450 cities across 65 countries, actually goes back to its roots. While at , she was on the team that conceived the then tech start-up’s first San Francisco headquarters. Later, as co-founder of Assembly Design, she completed additional Uber offices, bringing the total to 11 before this latest, the Uber EMEA headquarters in Amsterdam, under the firm’s newest incarnation.

> Project Resources

At reception, Form Us With Love’s sofa stands near the custom desk, also powder-coated steel. Photography by Jasper Sanidad/544 Media.

Guerrero is, naturally, fluent in the Uber ethos, particularly its embrace of local and global. Yet she discovered plenty about this HQ for Europe, Africa, and the Middle East, sited in a 1970’s building, renovated to attract the tech crowd—Amazon has signed on as a tenant. For starters, it’s a free-address workplace, a first for the company. “Uber is trying it out here before bringing it to San Francisco,” Guerrero says of the 86,000-square-foot, four-floor office. Instead of designated workstations, the 500 staffers find their places in neighborhoods.

The palette of the custom graphics changes for the Middle East wing. Photography by Jasper Sanidad/544 Media.

Divisions are according to geography, one wing per region per floor. Swaths of color assist with way-finding: blues and greens for southern and western Europe, respectively; citrus shades for Africa; reds for the Middle East. The chromatic themes are rendered via furnishings as well as in the graphics by Guerrero and team; they’re all printed on fabric and framed like contemporary art. Meanwhile, plants appear throughout, within greenhouse-esque partitions.

Armchairs by Note Design Studio form a lounge outside a run of private phone rooms. Photography by Jasper Sanidad/544 Media.

The open office areas encourage staffers to wander about and change positions during the day. “They’re all super-friendly,” Guerrero says of this workforce, a mix of Dutch and expats. Lounges and communal oak tables beckon collaboration. Along corridors, the same wood lines the seating filling niches for more individual work. Phone rooms offer complete privacy.

Amid all the international bonhomie, there is a site-specific component. The spiral stair connecting all floors is encircled by vivid bands, symbolizing the canals ringing the city.

> Project Resources

> See more from the May 2018 issue of Docservis

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