FutureGreen: Meeting the “Cardboard Challenge”

The winning team, Smart 7, with their "Smart Stand" that won the $2500 FutureGreen "Cardboard Challenge." The prototype answered the need to find a smarter, faster and cheaper solution for sustainable hospitality design. From left: Mary MacDonald of MACCI Design Studio International, Cece Stelljes of Revamp Docservis, Sally Reis of Liquid Elements, Dianne Orlina of Kohler, Ted Brumleve of Dolce Hotels & Resorts, Tara Mastrelli of Studio Tano. Not shown: Stacy Shoemaker Rauen, president of NEWH. Photography by Keith Claytor/Timefrozen.

The winning prototype, "Smart Stand," was conceived as a flexible unit that could be wheeled around any space—guest room or public space—and has multiple uses. With the abilty to be raised or lowered, the Smart Stand can be used as a desk, nightstand, charger and/or storage unit thereby consolodating cost, reduding waste and offering guests a varied user experience. Photography by Keith Claytor/Timefrozen.

Team #1 answered the challenge with an all-in chair that allows the user to "detox" from the daily grind with implanted speakers, greenery and soothing colors. "You can cocoon yourself or you can be energized," said team member Amy Jakubowski of Puccini Group, about being in the chair. Photography by Keith Claytor/Timefrozen.

Team #1 got called back for a second round by the judges, who had a hard time choosing just one "Cardboard Challenge" winner. Here the team presents their "eco-tecture" idea that puts everything but the kitchen sink into a chair-like structure. Photography by Keith Claytor/Timefrozen.

Team 5 presented their idea of "portable lodging", wherein the guest would either call up to have their "room" delivered to them anywhere in the world or the guest could choose their "room" from a vending-style machine and take it with them. Called back for the second round, the team had to answer the jury's question: "Wouldn't this be the death knell of actual hospitality?" Photography by Keith Claytor/Timefrozen.

Team 5's portable lodging idea had two paths: Either send the room to where the guest is or repurpose unused or rarely used spaces (office space, churches, etc.) into guest lodging that would ebb and flow depending on how often the space was used during the year. Photography by Keith Claytor/Timefrozen.

Team 4 offered up the "Personal Porter" that came with guests and carried all their essential items with them, but also converted into a  stool, a charging station and desk. Photography by Keith Claytor/Timefrozen.

The "Personal Porter" by Team 4 was created to be a multi-functional item that a guest could use in many different ways, including a workout station. Photography by Keith Claytor/Timefrozen.

Team 2 had the idea of more is less, by pairing fashion with Hospitality Industry. The team decided that guests should not have to bring clothing or accessories with them to hotels, but should have the items they want already in room based on what they've chosen from the hotel's clothing offerings. Think of it as rent-the-runway for hotel stays. Photography by Keith Claytor/Timefrozen.

Team 2 wanted guests to save time and money by having a Rent-the-Runway type offering in hotels so that clothing would simply be chosen and then placed in guests' room prior to arrival. No luggage, no luggage fees and a new look for every trip. Photography by Keith Claytor/Timefrozen.

Team 6, or Team "Hubba Bubba", went for the streamlined guest room where everything folds down—the bed, the nightstands, the seating—to reveal a multi-functional space. Photography by Keith Claytor/Timefrozen.

The idea of a foldaway guest room, where everything can be put away after or during a guest say, went to Team 4 who said the room could be made locally, shop-built and flat packed for a more cost-effective solution. Photography by Keith Claytor/Timefrozen.

Team 3 went the technology and the adaptive reuse route, deciding that taking over an unused factory and partnering with a brand like Sony would cut costs and add hype to their new sustainable hotel. Photography by Keith Claytor/Timefrozen.

With video wallpaper and a large community screen that is visable by all guest rooms (aka hanging pods), team 3 turned the entire hotel stay in this converted factory into a community experience. Photography by Keith Claytor/Timefrozen.

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