8 Projects by Gensler's Brand Design Division

Vinyl infographics were used to create an 11-stop marketing tour through a newly available, vacant office building—and helped snag a tenant in San Jose, California by . Photography by Ryan Fetters.

Vinyl infographics were used to create an 11-stop marketing tour through a newly available, vacant office building—and helped snag a tenant in San Jose, California by . Photography by Ryan Fetters.

Collaborative environments signaled by intersecting layers of vinyl riff on tech-sector office design at the University of East London, United Kingdom by . Photography by Morley von Sternberg.

Vinyl infographics were used to create an 11-stop marketing tour through a newly available, vacant office building—and helped snag a tenant in San Jose, California by . Photography by Ryan Fetters.

Vinyl infographics were used to create an 11-stop marketing tour through a newly available, vacant office building—and helped snag a tenant in San Jose, California by . Photography by Ryan Fetters.

Collaborative environments signaled by intersecting layers of vinyl riff on tech-sector office design at the University of East London, United Kingdom by . Photography by Morley von Sternberg.

Collaborative environments signaled by intersecting layers of vinyl riff on tech-sector office design at the University of East London, United Kingdom by . Photography by Morley von Sternberg.

Collaborative environments signaled by intersecting layers of vinyl riff on tech-sector office design at the University of East London, United Kingdom by . Photography by Morley von Sternberg.

A revamp of one of the city’s oldest hotels includes full-height vinyl wall coverings depicting urban life, as seen through the lens of photographer Jim Krantz in New York by . Photography by Chris Pane, courtesy of Gensler.

A revamp of one of the city’s oldest hotels includes full-height vinyl wall coverings depicting urban life, as seen through the lens of photographer Jim Krantz in New York by . Photography by Chris Pane, courtesy of Gensler.

A revamp of one of the city’s oldest hotels includes full-height vinyl wall coverings depicting urban life, as seen through the lens of photographer Jim Krantz in New York by . Photography by Chris Pane, courtesy of Gensler.

Chartreuse accents mingle with black, white, and tinted vinyl depictions of pixels and binary code in San José, Costa Rica by . Photography by Richard Hammond.

Chartreuse accents mingle with black, white, and tinted vinyl depictions of pixels and binary code in San José, Costa Rica by . Photography by Richard Hammond.

Chartreuse accents mingle with black, white, and tinted vinyl depictions of pixels and binary code in San José, Costa Rica by . Photography by Richard Hammond.

Chartreuse accents mingle with black, white, and tinted vinyl depictions of pixels and binary code in San José, Costa Rica by . Photography by Richard Hammond.

Walls feature vinyl patent drawings at Texas Medical Center’s incubator for digital-health and medical-device companies in Houston, Texas by . Photography by Shau Lin Hon.

Walls feature vinyl patent drawings at Texas Medical Center’s incubator for digital-health and medical-device companies in Houston, Texas by . Photography by Shau Lin Hon.

Walls feature vinyl patent drawings at Texas Medical Center’s incubator for digital-health and medical-device companies in Houston, Texas by . Photography by Shau Lin Hon.

Walls feature vinyl patent drawings at Texas Medical Center’s incubator for digital-health and medical-device companies in Houston, Texas by . Photography by Shau Lin Hon.

At a coworking space for tech start-ups, computer-programming icons indicate work areas, while a massive cheeseburger signals the kitchen in London, England by . Photography by Rueben Derrick.

At a coworking space for tech start-ups, computer-programming icons indicate work areas, while a massive cheeseburger signals the kitchen in London, England by . Photography by Rueben Derrick.

At a coworking space for tech start-ups, computer-programming icons indicate work areas, while a massive cheeseburger signals the kitchen in London, England by . Photography by Rueben Derrick.

At a coworking space for tech start-ups, computer-programming icons indicate work areas, while a massive cheeseburger signals the kitchen in London, England by . Photography by Rueben Derrick.

Frosted acrylic and tinted stainless steel are among the materials uniting the 8 million-square-foot commercial complex in New York by . Photography by Chris Leonard.

Frosted acrylic and tinted stainless steel are among the materials uniting the 8 million-square-foot commercial complex in New York by . Photography by Chris Leonard.

Frosted acrylic and tinted stainless steel are among the materials uniting the 8 million-square-foot commercial complex in New York by . Photography by Chris Leonard.

Whimsical graphics transform a temporary space for three newly acquired brands into a unified headquarter in Santa Clara, California by . Photography by Jasper Sanidad.

Whimsical graphics transform a temporary space for three newly acquired brands into a unified headquarter in Santa Clara, California by . Photography by Jasper Sanidad.

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